In the past few years, University of Washington’s MCDM program has been getting more attention in the digital industry.  The synergy between economic hardship and the rise of social media has driven the core competencies of the MCDM into the national spotlight.   Since the MCDM community launched new technologies to communicate and interact with the public including the Flip the Media blog and the upcoming Media Space project, local community members and industry experts are turning heads and paying attention to the grassroot efforts.